Preserve blonde hair’s vibrancy in the most majestic way with our royal-purple conditioner, which counteracts unwanted yellow and warm tones while delivering a burst of moisture. This nourishing final step seals the deal—leaving blonde hair cool as can be and ready for styling.
FEEL THE JOI WITH ACCESS JOICO. Welcome to Access Joico, Joico's salon business building loyalty program. Want to take your business to the next level with access to premier education, business development tools, innovative products and luxury merchandise? Your commitment to the JoiColor System; Vero K-PAK Color, LumiShine and BlondLife Color Intensity gains you access into our loyalty program designed to help you build your business, your artistry and your passion.