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BLONDE LIFE BRIGHTENING SHAMPOO, 1L
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BLONDE LIFE BRIGHTENING SHAMPOO, 1L

There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free shampoo—a satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster.
BLONDE LIFE BRIGHTENING CONDITIONER, 1L
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BLONDE LIFE BRIGHTENING CONDITIONER, 1L

Forget those dense, overly heavy moisturizing treatments designed for “bleach blondes.” We’ve teamed the lightness of a lotion and the power of a serum in our deeply nourishing conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that makes you feel bubbly all over.
BLONDE LIFE BRIGHTENING MASQUE, 150 ML
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BLONDE LIFE BRIGHTENING MASQUE, 150 ML

Masques are for hiding things…but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula. This quickrinse, magician-of-a-treatment instantly hydrates, softens and amps up your pale strands by neutralizing those nasty trace minerals that lead to dullness and yellowing. Nothing heavy, nothing greasy…just on-tone, crystal-clear perfection here.
BLONDE LIFE BRIGHTENING VEIL, 150 ML
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BLONDE LIFE BRIGHTENING VEIL, 150 ML

Is your blonde hair feeling the heat? Then help it take cover and protect that brilliant, beautiful, and vulnerable ‘do from the damage of thermal stylers, chemicals, UV exposure, humidity, and dryness. Genius Brightening Veil instantly safeguards strands while boosting shine, doubling hair’s strength, and leaving you with a super-manageable, comb-able, frizz-free halo of fair hair. Stocked with the richest exotic oils, our pale Veil protector restores your golden glow to its glistening best…the ultimate trifecta when used in conjunction with Blonde Life Shampoo and Conditioner.
InstaTint Titanium
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InstaTint Titanium

You’re loving bold pops of color these days, but a little gun-shy to go all-in. We sooo get it… and that’s why this genius can of InstaTint is about to become your new best friend. Spray in as little or as much as your heart desires; then wash it out when you’ve had enough. (Up to three full days later.) Mix-and-match with our other shades and create a spectrum of color that’s uniquely YOU; unparalleled shine comes along for the ride.
InstaTint Light Purple
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InstaTint Light Purple

You’re loving bold pops of color these days, but a little gun-shy to go all-in. We sooo get it… and that’s why this genius can of InstaTint is about to become your new best friend. Spray in as little or as much as your heart desires; then wash it out when you’ve had enough. (Up to three full days later.) Mix-and-match with our other shades and create a spectrum of color that’s uniquely YOU; unparalleled shine comes along for the ride.
InstaTint Ruby Red
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InstaTint Ruby Red

You’re loving bold pops of color these days, but a little gun-shy to go all-in. We sooo get it… and that’s why this genius can of InstaTint is about to become your new best friend. Spray in as little or as much as your heart desires; then wash it out when you’ve had enough. (Up to three full days later.) Mix-and-match with our other shades and create a spectrum of color that’s uniquely YOU; unparalleled shine comes along for the ride.
InstaTint Amethyst
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InstaTint Amethyst

You’re loving bold pops of color these days, but a little gun-shy to go all-in. We sooo get it… and that’s why this genius can of InstaTint is about to become your new best friend. Spray in as little or as much as your heart desires; then wash it out when you’ve had enough. (Up to three full days later.) Mix-and-match with our other shades and create a spectrum of color that’s uniquely YOU; unparalleled shine comes along for the ride.
InstaTint Violet Opal
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InstaTint Violet Opal

You’re loving bold pops of color these days, but a little gun-shy to go all-in. We sooo get it… and that’s why this genius can of InstaTint is about to become your new best friend. Spray in as little or as much as your heart desires; then wash it out when you’ve had enough. (Up to three full days later.) Mix-and-match with our other shades and create a spectrum of color that’s uniquely YOU; unparalleled shine comes along for the ride.
InstaTint Pink
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InstaTint Pink

You’re loving bold pops of color these days, but a little gun-shy to go all-in. We sooo get it… and that’s why this genius can of InstaTint is about to become your new best friend. Spray in as little or as much as your heart desires; then wash it out when you’ve had enough. (Up to three full days later.) Mix-and-match with our other shades and create a spectrum of color that’s uniquely YOU; unparalleled shine comes along for the ride.
InstaTint Rose Gold
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InstaTint Rose Gold

You’re loving bold pops of color these days, but a little gun-shy to go all-in. We sooo get it… and that’s why this genius can of InstaTint is about to become your new best friend. Spray in as little or as much as your heart desires; then wash it out when you’ve had enough. (Up to three full days later.) Mix-and-match with our other shades and create a spectrum of color that’s uniquely YOU; unparalleled shine comes along for the ride.
HAIR SHAKE FINISHING TEXTURIZER, 150 ML
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HAIR SHAKE FINISHING TEXTURIZER, 150 ML

You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, play with it… and get a dose of damage protection in a single shot. Perfect choice for: Any hair type, texture, or color–but especially brilliant on strands that need a texture boost or some, shall we say, “oil absorption”. Here’s how: With a hit of the nozzle and a few passes over your hair, the flash-dry formula delivers luscious texture, grip, lift, and thickness… without weighing down a single strand. Use it after a blow-dry for additional volume; or grab it on Day Two for instant oomph. The inside secret: The perfect mix of powder and liquid creates an almost invisible mist that delivers powerful ingredients: Joico’s Bio-Advanced Peptide Complex, designed exclusively to help repair and protect against future damage.
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Items 1 to 12 of 73 total
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